<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/35436b79-6a6b-4ee4-a2e0-33e95fb6affa/peep_(2).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/35436b79-6a6b-4ee4-a2e0-33e95fb6affa/peep_(2).png" width="40px" /> What is your ideal customer like? Define it and take advantage of it
</aside>
| Attributes | 👤 Buyer Persona 1 | 👤 Buyer Persona 2 |
|---|---|---|
| Age | ||
| Highest level of education | ||
| Industry | ||
| Income level | ||
| Goals | ||
| Pain Points | ||
| Tools/platforms they engage with the most | ||
| Websites they trust | ||
| Social media platforms | ||
| Content formats they prefer (blog posts, videos, social media posts) | ||
| Role in making purchases (influencer, purchaser, final decision-maker) |
<aside> 👤 Every business is different. While some companies have as few as 2 personas, others could have seven, or more. Feel free to build as many buyer personas as your company needs.
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/35436b79-6a6b-4ee4-a2e0-33e95fb6affa/peep_(2).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/35436b79-6a6b-4ee4-a2e0-33e95fb6affa/peep_(2).png" width="40px" /> What is your ideal customer like? Define it and take advantage of it
</aside>
| Attributes | 👤 Buyer Persona 1 | 👤 Buyer Persona 2 |
|---|---|---|
| Name | ||
| Job Title | ||
| Age | ||
| Demographics | ||
| Industry | ||
| Income Level | ||
| Interests | ||
| Gender | ||
| Highest Level of Education | ||
| Typical Day | ||
| Social Network | ||
| Informational Sources | ||
| Keywords Used for Searching for Content | ||
| Content Preferences | ||
| Goals & Objectives | ||
| Painpoints | ||
| How We Help? | ||
| What Could Hold Her Back? | ||
| Tools/platforms They Engage With the Most | ||
| Websites They Trust | ||
| Social Media Platforms | ||
| Role in Making Purchases (Influencer, Purchaser, Final Decision-maker) |
<aside> 👤 Every business is different. While some companies have as few as 2 personas, others could have seven, or more. Feel free to build as many buyer personas as your company needs.
</aside>
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