<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a03c3a57-4591-4bdc-b612-79612d6e3a64/peep_(2).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a03c3a57-4591-4bdc-b612-79612d6e3a64/peep_(2).png" width="40px" /> SMART objectives (or SMART goals) are a form of objective setting which allows managers and employees to create, track and accomplish, short-and-long-term goals.
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a03c3a57-4591-4bdc-b612-79612d6e3a64/peep_(2).png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a03c3a57-4591-4bdc-b612-79612d6e3a64/peep_(2).png" width="40px" /> Pinpoint and align your business objectives with your team. Then you can make sure your marketing, media, and campaign objectives and KPIs are working together to achieve that goal.
Every business has objectives at different levels. To make sure these goals support each other, it’s vital that the right people are involved in setting and following them – that includes everyone from senior decision makers to account managers. Without this integration and awareness, each team’s work may become disconnected from the wider goals of the business.
</aside>
.png){kind=link}